Learn how Fullpath can help you activate your dealership data with Amazon Ads.
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Activate your data with Fullpath’s Amazon & OTT ads for car dealers.
Combine the power of Fullpath’s CDP and Amazon’s shopper insights to drive car shoppers to your dealership with hyper-targeted streaming TV, display, & video ads across Prime Video, Fire TV, and more.
Dealership data + Amazon = extreme ad precision.
Fullpath’s Amazon Ads activation channel allows for dealers to use their first-party data together with Amazon’s deep shopper insights to execute highly-targeted ads across Amazon platforms.
Effortlessly launch Amazon and OTT ad campaigns for your dealership.
Streaming TV Ads with OTT & Amazon
Engage potential dealership shoppers with high-impact OTT ads through non-skippable, full-screen video ads for your dealership. Appear before, during, and after on-demand shows on top platforms like Prime Video, Fire TV, Paramount, and NBC Universal, to place your dealership brand in front of in-market car shoppers in premium content environments.
Display, Retargeting & Online Video Ads
Launch ads to engage shoppers across Amazon platforms and 29 Third-Party Exchange channels to reach new and existing car shoppers where they spend their time online.
Benefits of launching CDP-integrated OTT and Amazon ads for dealerships:
CDP Enhanced Campaigns
Leverage the combined power of Amazon’s customer data with your dealership’s CDP for hyper-targeted, effective ad campaigns to ensure you stay ahead of digital trends and reach shoppers wherever they’re consuming media.
Expanded Reach
Streaming TV advertising is transforming automotive marketing by allowing dealerships to reach cord-cutters who no longer watch traditional cable and target in-market shoppers using Amazon shopper data with full-screen, high-quality video creative.
Measurable ROI
Leverage the Fullpath dashboard to track campaign performance and get highly-granular reports to understand your ROI across platforms.
Brand Recognition and Engagement
Increase brand recognition and reach shoppers at every stage of the shopper funnel with relevant, full-screen, high-quality video creatives that will build up your brand and drive website traffic.
“Fullpath’s enhanced CDP has proven to be the marketing partner we need. It’s about more than just marketing – it’s about engaging your customers with what matters most.”
Explore more data activation channels & take your customer experience to the next level.
Audience Activation
Stop your hard earned leads from going cold with AI-powered, personalized lead nurture campaigns.
Digital Advertising
Execute highly-personalized targeted digital ad campaigns designed to drive sales.
VINs-Acceleration
Strategically drive shopper-grade traffic to challenging VDPs.
FAQs about Fullpath's Amazon & OTT Ads for Car Dealers
What are the benefits of combining Fullpath’s CDP with Amazon Ads?
Fullpath’s Customer Data Platform (CDP) enables your dealership to activate your first-party data to precisely target highly-specific audiences of car shoppers. By pairing this with Amazon’s shopper insights, you get:
- Hyper-targeted campaigns designed to reach in-market shoppers
- Seamless multi-channel reach across streaming TV, display, and online video
- Granular performance tracking and ROI reporting in the Fullpath dashboard
What are Amazon ads for car dealerships?
Amazon ads for car dealerships allow you to target in-market auto shoppers using Amazon’s vast customer insights. By combining your dealership’s first-party data and Fullpath’s audience segments with Amazon’s shopper insights, you can run hyper-targeted display, video, and streaming TV campaigns across platforms like Prime Video, Fire TV, Amazon’s display network, and more.
How can OTT (Over-The-Top) ads help my dealership?
OTT ads help dealerships reach cord-cutters who no longer watch traditional cable TV. Your dealership can run full-screen, non-skippable video ads before, during, and after on-demand shows on Prime Video, Fire TV, Paramount, and NBC Universal, increasing brand awareness brand and enabling you to reach highly engaged, in-market car shoppers wherever they watch their content.
Can I retarget car shoppers with Fullpath's Amazon Ads?
Yes! Fullpath allows dealerships to launch display, video, and retargeting campaigns across Amazon’s network and 29 third-party exchange channels. This ensures your dealership stays top-of-mind for shoppers who have already engaged with your website or inventory.
Which platforms can my dealership advertise on with Fullpath’s Amazon Ads?
Your campaigns can run across:
- Streaming & OTT: Prime Video, Fire TV, Paramount, NBC Universal
- Display & Video: Amazon display network and partner sites
- Third-Party Exchanges: 29 additional channels for extended reach
How do Fullpath's Amazon Ads improve ROI for car dealerships?
By leveraging Amazon’s deep shopper insights and your dealership’s first-party data through Fullpath, your ads can reach the most relevant, in-market car shoppers and drive brand awareness with relevant potential buyers. This reduces wasted ad spend, increases website traffic, and drives high-quality leads that are more likely to convert.
How can I measure the success of my Amazon and OTT campaigns with Fullpath?
Fullpath provides a centralized dashboard where you can track campaign performance, analyze audience engagement, and measure ROI across all Amazon and OTT platforms with detailed, actionable reporting.
Our Vision
At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.
That vision is our North star.
It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.
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