The Great North American dealership is facing a very real threat of extinction.

“The Last Dealership,” is an in-depth analysis written by the Fullpath founders on the state of data in automotive, the repercussions the industry will face if it fails to adapt, and the steps that should be taken today to prevent the demise of the car dealership.

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 About the Authors

Aharon Horwitz
CEO, Co-Founder

Aharon Horwitz, CEO and co-founder of Fullpath, who hails from Cleveland,
Ohio, grew up a diehard Cleveland Browns fan and holds an honors degree
in Political Science from Columbia University. In 2007, Aharon co-founded PresenTense, a global incubator for socially minded startups, which established branches throughout the world, including in the US, Canada, Europe, and Israel. While leading PresenTense, Aharon became enamored with the impact that small and medium businesses can make on local economies. Teaming up with two technologically savvy friends from his army service and neighborhood, he launched the venture that would become Fullpath, which aims to deliver cutting-edge technology to car dealers, the quintessential family-owned, community-rooted business. As CEO of Fullpath, Aharon regularly speaks and writes about innovation. Aharon lives in Jerusalem with his wife Alieza and their two young children.

Eliav Moshe
Chief of Product, Co-founder

Eliav Moshe, CPO and co-founder of Fullpath, was born and raised in Israel. He graduated from Hebrew University with a degree in Mathematics and has since become a top-rated application developer, an experienced lecturer in math and bioethical analysis, and a published author in multiple fields. His mobile applications have ranked #1 in key app-store categories, and he has decades of experience in applying analytics to software and user-acquisition growth. As Chief Product Officer at Fullpath, Eliav and his team have created the automotive industry’s leading Customer Data Platform (CDP), marketing automation platform (MAP), and AI-backed sales enablement infrastructure. Eliav regularly writes and speaks about product development, customer journey applications, and the utilization of complex data acquisition environments in product development. Eliav lives in Jerusalem with his wife Leora and their four children.

Yishai Goldstein
Chief of Technology, Co-founder

Yishai Goldstein, CTO and co-founder of Fullpath, is an expert in search technologies, natural language processing, data warehousing, and software development methodologies. His decades of experience in cutting-edge technologies underpins his role at Fullpath, where he focuses on scaling technology infrastructure, implementing new features, keeping client data secure, and maintaining a seamless and intuitive online system. In addition to being a software expert, Yishai enjoys working on complex mathematical and algorithmic techniques to support Fullpath’s core product offering. Yishai holds a BSc. in Computer Engineering from the Hebrew University of Jerusalem. Prior to founding Fullpath, he built high-scale software infrastructure for Yishai loves kitchen gadgets and enjoys tasty food. Yishai lives in Jerusalem with his wife Suri and their three children.

Our Story

Fullpath is dedicated to helping dealers build unforgettable customer experiences that create customers for life.

What started as a dream with a group of friends working out of a small Jerusalem apartment is now a growing tech company of top-tier engineers, data scientists, and world-class customer success managers dedicated to helping dealerships meet and surpass their sales goals every month.

Fullpath’s AI-Powered Solutions

Audience Activation

Engage your entire CRM at scale with AI-powered personalized email campaigns designed to turn dead leads into active shoppers and create a new stream of revenue for your dealership. 

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Digital Advertising

Leverage your first and third party data to create highly effective AI-powered social, search, and display ads that are optimized around the clock to drive high-intent leads. 

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Website Engagement

Elevate your website experience with personalized engagements designed to drive lead conversions by prompting shoppers with hyper-relevant info and offers that meet their needs.

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Put every vehicle at the front of your lot with AI-powered campaigns designed to drive shopper-grade traffic to your lagging VDPs to get your at-risk inventory seen and sold.

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Fullpath Equity

Engage your high-value equity-positive shoppers with ads and emails based on their personal equity status.

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Derek DeBoer, TC Chevy
“Fullpath has become the one partner that we couldn’t live without.”

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