Fullpath OEM Programs

Fullpath is proud to partner with top OEMs to bring our powerful Customer Data and Experience Platform (CDXP) to forward-thinking dealerships across the country.

Stellantis
Maserati
Subaru

Fullpath’s Stellantis certified solutions are 100% co-op (T3AC) eligible!

Fullpath helps dealers consolidate and leverage their first-party data to create smart, effective, revenue driving omni-channel marketing strategies.

Digital Advertising

Search, Social & Display
Ad Campaigns

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VINs-Acceleration

VIN-Specific
Ad Campaigns

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Audience Activation

Data-driven
Email Campaigns

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Fullpath Equity

Equity-Driven
Campaigns

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Stars

Jacob Tice, Director of Digital Operations, South Tacoma Auto

“Our ramp-up with Fullpath exceeded my expectations and has dramatically improved our website’s efficiency both with sales and service conversions.”

Get more out of your marketing budget.

With Fullpath’s automated digital advertising, you can instantly create hundreds of AI-powered ads that automatically optimize your budget in real time to bring in more leads.

Put every vehicle at the front of your lot.

Strategically drive hyper-relevant, shopper-quality traffic to your challenging VDPs to get your at-risk VINs seen and sold.

Reach your entire audience at scale.

Turn your cold leads into shoppers by instantly generating hyper-personalized and timely email campaigns for every lead.

FAQs

Why does my dealership need a Customer Data and Experience Platform (CDXP)?

The CDXP takes siloed, disjointed dealership data and connects it into one organized, cohesive system. This is the best way for dealerships to keep their businesses productive and in line with customer expectations today. When your first-party data is connected, you can leverage the machine learning, artificial intelligence, and predictive analytics provided by the CDXP to make data-driven decisions for marketing, sales, and other departments.

What are the benefits of using a CDXP for my dealership?

There are several clear benefits for dealerships using a CDXP: 1. Dealership marketing teams can reclaim their time and put their energy toward the more creative and strategic elements of the job. 2. Sales teams can stop logging into multiple dashboards and view one, unified shopper entity with all contact details and vehicles of interest. 3. Customers will experience consistent messaging, be served relevant ads, timely emails, and engage with targeted onsite offers which all reflect the most up to date information from your dealership.

Which data sources can be connected to Fullpath?

Fullpath’s CDXP connects your dealership’s website, inventory, CRM, OEM offers, dealership offers, Google search and display ads, and your Facebook ads. Once your data sources are connected, the CDXP turns the consolidated data into marketing action that translates into a seamless customer shopping experience.

Fullpath’s Customer Data and Experience Platform (CDXP) is Maserati Co-op Program (MCP) certified!

Leverage your Maserati dealership’s first-party data to create seamless, personalized shopping experiences that keep customers coming back with the industry’s leading CDXP.

Digital Advertising

Search, Social & Display Ad Campaigns

Learn More

Audience Activation

Data-Driven Email Campaigns

Learn More

VINs-Acceleration

VIN-Specific Campaigns

Learn More

Website Engagement

Personalized Website Experiences

Learn More

Fullpath ChatGPT

Data-Driven Chatbot

Learn More

Fullpath Equity

Equity-Driven Campaigns

Learn More

Optimize your digital marketing strategy.

Instantly automate hundreds of AI-powered search, social and display campaigns that are optimized cross-platform to drive leads for your dealership with Fullpath Digital Advertising.

Nurture every lead in your CRM at scale.

Turn cold leads into shoppers with hyper-targeted, personalized lead nurture campaigns to generate a new stream of revenue for your dealership with Fullpath Audience Activation.

Effortlessly drive traffic to at-risk VINs.

Strategically drive shopper quality traffic to your challenging VDPs so you can get them seen and sold with Fullpath VINs-Acceleration.

Drive leads with personalized shopping experiences.

Automatically deploy non-disruptive website engagements driven by shopper intent to drive leads for your dealership with Fullpath Website Engagement.

Level up with next-gen AI-powered chat.

Provide instantaneous, dealership-specific answers in conversational tones to incoming questions on your website with Fullpath ChatGPT.

Turn your equity data into sales opportunities.

Engage shoppers with targeted messages based on their equity status to bring them back into the dealership to make their next purchase with Fullpath Equity.

FAQs

Why does my dealership need a Customer Data and Experience Platform (CDXP)?

CDXPs take siloed, disjointed dealership data and connect it into one organized, cohesive platform. This is the best way for dealerships to keep their businesses productive and in line with customer expectations today. When your first-party data is connected, you can leverage the machine learning, artificial intelligence, and predictive analytics provided by the CDXP to make data-driven decisions for marketing, sales, and other departments.

What are the benefits of using a CDXP for my dealership?

There are several clear benefits for dealerships using a CDXP: 1. Dealership marketing teams can reclaim their time and put their energy toward the more creative and strategic elements of the job. 2. Sales teams can stop logging into multiple dashboards and view one, unified shopper entity with all contact details and vehicles of interest. 3. Customers will experience consistent messaging, be served relevant ads, timely emails, and engage with targeted onsite offers which all reflect the most up to date information from your dealership.

Which data sources can be connected to Fullpath?

Fullpath’s CDXP connects your dealership’s website, inventory, CRM, OEM offers, dealership offers, Google search and display ads, and your Facebook ads. Once your data sources are connected, the CDXP turns the consolidated data into marketing action that translates into a seamless customer shopping experience.

Fullpath Digital Advertising is Subaru co-op funds eligible (SAF)!

Optimize your Subaru dealership’s digital advertising strategy with smart, AI-powered paid search, social and display ad campaigns.

Harness your data to drive more leads from digital ads.

Leverage your dealership’s first-party data to automatically generate hyper-specific audiences based on customer behavior, needs and preferences.

Optimize your ad performance and budget 24/7.

Fullpath’s AI works around the clock to optimize your ad budgets across multiple platforms and support lead driving campaigns so you get the most out of your advertising dollars.  

Create ad copy and visuals with zero manual effort.

Instantly generate dealership specific, personalized ad copy and creatives for each of your audiences at scale to provide value for your shoppers at every touchpoint.

Leverage audience suppression to drive customer loyalty.

Fullpath leverages dynamic audience suppression techniques to ensure you are always reaching your shoppers with relevant and timely messaging, wherever they are on their shopper journey.

Drive shopper-quality traffic to VDPs for at-risk VINS.

Leverage Fullpath VINs-Acceleration to drive hyper-relevant, shopper-quality traffic to your challenging VDPs using compelling campaigns, and strategic bidding on multiple ad networks.

Leverage your call transcriptions to optimize your digital ads.

Fullpath’s Invoca integration enables dealers to take advantage of Subaru’s Invoca partnership by leveraging AI-powered call transcriptions as data source to enrich your 360* shopper profiles and in executing personalized ad campaigns.

Campaign Objectives

New/Used

Promote new and used car models in your dealership inventory.

Brand

Build your dealership brand and generate more brand awareness. 

Trade-In

Generate leads that are looking at trade-in options for their current vehicles. 

Competitors

Target customers who are searching for your competitors. 

"Dealer Near Me"

Target shoppers who are looking for dealers in their area.

Service

Drive traffic to your service department by targeting customers interested in service. 

Parts

Target shoppers and customers looking to purchase parts for replacement or repair.

Pre-Order

Advertise inventory that is not yet released and in stock at your dealership.

01 / 8

Traditional Marketing Agency

Manual ad copywriting

Occasional manual budget shifts

Manual audience upload

End of campaign performance analysis

Fullpath Digital Advertising

Automated copy for search, social & display ads

24/7 cross-platform budget optimization

Automated hyper-specific audiences

24/7 optimization to drive more leads

Stars

Andrew Walser, CEO, Walser Automotive Group

Our marketing costs have come way down – our Cost Per Lead (CPL), our Cost Per Click (CPC) – all the key metrics that we look at have come down through [Fullpath’s] automation and integration.

How It Works

Step 1

Data Integration

Fullpath integrates all of your dealership data sources including your inventory, CRM, and website data to create a comprehensive picture of your dealership.

Step 2

Ad Automation

Leveraging your data, Fullpath automatically segments audiences and creates hundreds of hyper-targeted ads optimized for quality leads in seconds.

Step 3

Multi-Platform Targeting

Fullpath publishes the ads across search, display, and social networks targeting shoppers and conquesting new traffic.

Step 4

Real-Time Optimization

Fullpath optimizes your ads around the clock, reallocating budgets and retargeting audiences. The AI identifies and prioritizes high-performing ads with zero manual interference.

Our Story

Fullpath is dedicated to helping dealers build unforgettable customer experiences that create customers for life.

What started as a dream with a group of friends working out of a small Jerusalem apartment is now a growing tech company of top-tier engineers, data scientists, and world-class customer success managers dedicated to helping dealerships meet and surpass their sales goals every month.

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