Pre-book your NADA demo at the Fullpath booth #8137 to get 1 month free!
Book Your Demo
Schedule a time for your 1:1 demo
Meet Fullpath, automotive's most actionable CDP at NADA!
Learn how Fullpath can help your dealership organize and activate your first-party data to drive sales at NADA booth #8137.
A full month free of Fullpath's enhanced CDP!
You can nab a full month of automotive’s only enhanced CDP absolutely free – all you need to do to qualify is pre-book your demo! Grab your slot now.
2025 is the year of the 'Data Up.'
By unifying your dealership’s data with Fullpath, you can easily identify ready-to-buy opportunities that you would have never noticed otherwise. Turn your CDP into a money-making machine. Grab a demo at NADA to see it in action for yourself!
The happy hour you can't afford to miss.
Fullpath and UVeye are teaming up to bring you the true New Orleans vibes with an exclusive, invite only happy hour at Bourbon Heat. Enjoy custom cocktails, industry networking, and a smart photo booth to capture it all. Apply now to secure yourself a spot!
- Bourbon Heat
- Thursday, January 23, 5-7 PM
Hitch a ride with Fullpath!
Get a ride to and from the convention center with one of Fullpath’s dedicated NADA cars so you can be sure to get to your demo on time 
Catch Fullpath at the 2025 NADA Show Pitch Competition!
Fullpath has been selected to participate in the exclusive 2025 NADA Show Pitch Competition! Come cheer us on and hear everything you need to know about Fullpath in 2 minutes or less.
- The Live Stage
- Friday, January 24 | 11 AM
Meet the Fullpath Team at NADA!
Pop by booth #8137 and say hi 👋
Don’t waste time hunting us down like a lead – use this handy map to find us easily (and learn how to effectively sell to non-lead opportunities)!
Fullpath’s Data-Driven AI-Powered Solutions
CDP
Unify every data source in play at the dealership to create a clean, singular source of truth for all business decisions.
Audience Activation
Leverage your CDP data to automate personalized data-driven email campaigns.
Digital Advertising
Execute AI-optimized search, social and display ads with hyper-segmented audiences pulled from the CDP.
Website Engagement
Personalized website experiences powered by your CDP’s real-time data and unified shopper profiles.
VINs-Acceleration
Strategically drive shopper-grade traffic to challenging VDPs.
Equity
Make your emails and ads even more effective with equity-based offers for your positive-equity shoppers.
7.6M
Data Points Ingested Daily
250K
Attributed Annual Sales
200+
Data Integrations
6
Data Activation Solutions
We've got
the receipts.
Our Vision
At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.
That vision is our North star.
It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.
FAQs
What is an enhanced Customer Data Platform (CDP)?
An enhanced CDP is a technology driven platform designed to consolidate siloed dealership data sources and then leverage that data to create automated seamless omni-channel marketing journeys for every individual shopper.
Why does my dealership need an enhanced Customer Data Platform (CDP)?
Fullpath’s enhanced CDP takes siloed, disjointed dealership data and connects it into one organized, cohesive system. This is the best way for dealerships to keep their businesses productive and in line with customer expectations today. When your first-party data is connected, you can leverage the machine learning, artificial intelligence, and predictive analytics provided by Fullpath to make data-driven decisions for marketing, sales, and other departments.
What are the benefits of using an enhanced CDP for my dealership?
There are several clear benefits for dealerships using an enhanced CDP:
- Eliminate Data Silos – Fullpath’s CDP unifies your siloed first and third-party data sources to create a clear picture of the goings on at your dealership and to establish a single source of truth for all metrics and insights.
- Compile 360° Shopper Views – Trace every customer touch point with Fullpath’s CDP – from your customer’s first ad or website click, to a vehicle purchase, to their next service appointment, by bringing together your website, CRM and advertising data.
- Provide Personalized Customer Experiences – Fullpath’s CDP leverages your unified data to personalize every marketing touchpoint on the customer journey based on the individual shopper’s needs and interests.
- Optimize Your Marketing Efforts – Fullpath’s CDP leverages identity resolution technology to clean and normalize your data, eliminating duplicate leads and creating unified shopper profiles so you can stop marketing to the same lead twice.
- Engage Your Entire Sales Funnel – Fullpath’s CDP and AI-powered solutions works to engage every shopper at every point of the sales funnel using highly targeted messaging designed to create extended customer journeys and capture more of their lifetime value (LTV).
- Comply with Data Privacy Regulations– Your dealership is required to be fully compliant with the FTC safeguard rules. Fullpath’s CDP uses top level encryption technology to ensure your data is safe and that you can avoid any legal trouble.
Which data sources can be connected to Fullpath’s CDP?
Fullpath’s CDP connects your dealership’s website, inventory, CRM, DMS, OEM offers, dealership offers, call tracking, Google search and display ads, and your Facebook ads. Once your data sources are connected, the CDP turns the consolidated data into marketing action that translates into a seamless customer shopping experience. Through Fullpath’s open API you can also integrate data from other automotive technology providers.
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