Your future success depends on what you do with your dealership data today.
Fullpath understands the importance of the proud traditions of the automotive industry. We’re here to help you bring those traditions into the future through the power of data and AI. And hey, isn’t moving on good for you?
Banking on a roadside tube guy to get shopper attention
Advertising on benches in the hopes of maybe getting noticed by the right shopper
Launching spammy website pop-ups to get shopper attention
Sending out thousands of generic direct mailing flyers
Using search and social ads to target shoppers where they are - online.
Launching AI-powered display ads to target in-market shoppers
Leveraging machine learning to engage website shoppers are exactly the right moment
Engaging your entire database with personalized email campaigns
Unify your first and third-party data sources to create a single source of truth that can be used to create personalized marketing campaigns, empower your sales team, and optimize dealership operations.
Fullpath’s CDP leverages powerful identity resolution technology to eliminate duplicate profiles and unify shopper activity across all touch-points, creating singular, data-rich shopper profiles that update in real time.
Fullpath’s CDP offers an open API that streams your dynamic audiences to any marketing platform in play at your dealership to ensure your audiences are always updated and relevant.
Leverage Fullpath’s powerful list builder that offers sophisticated filtering options so you can slice and sort your shopper data to create hyper-specific lists and identify your hottest opportunities.
Fullpath’s open API allows you to bring together all of your data sources into a singular platform to create a clear picture of the goings on at your dealership and to establish a single source of truth for all metrics and insights.
Fullpath creates a single, consolidated view of every shopper’s sales journey and business relationship with your dealership for you to leverage in your marketing and sales activities.
Leveraging powerful identity resolution technology, Fullpath eliminates duplicate shopper profiles to ensure your marketing is relevant and efficient.
Fullpath’s CDP integrates new data in real time, ensuring your team is always working with the most updated, relevant information available.
Fullpath’s powerful list-building tool enables you to build sophisticated shopper lists and identify ready-to-buy leads using hyper-specific filters.
Analyze the inventory on your lot by easily sorting through millions of data points using Fullpath’s data filters to gain insight into your vehicles to help get them sold fast.
Use Fullpath’s CDP to create and save custom data filters and reports so every team at your dealership can examine and act on the most relevant data for them.
Fullpath’s CDP is ISO 27001 certified to ensure your data is protected and that your dealership is in full compliance with all FTC data protections guidelines.
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