Data is a powerful, but underutilized tool for car dealerships looking to deliver exceptional customer experiences. First- and third-party data holds the key to more informed sales conversations, targeted digital ads, and personalized emails. Yet, with most of this data scattered across numerous siloes, its potential value remains largely untapped.
Your dealership is missing out on high-intent in-market shoppers. Here’s what you can do to turn them into sales.
Unlike other ‘Ups,’ ‘Data Ups’ represent an opportunity for dealerships to activate their first-party dealership data to proactively engage in-market, high-potential opportunities rather than only focusing on lead engagement.
Apex Automotive found that Fullpath’s CDP was exactly the tool they needed to take full control of their data, reduce vendor costs, maximize their marketing, and win sales they would have otherwise missed.
Centralizing all of a dealer’s data in one place simplifies data analysis, enabling AI-powered marketing automations to turn that data into shopper engagement without requiring additional human intervention. This frees up the team to focus on other valuable tasks.
Delivering a personalized customer experience is crucial for automotive dealership success, and that begins with understanding your customers on a personal level. It’s not about becoming their bestie; it’s about how you access and leverage a comprehensive view of their entire shopper journey with your dealership.
AI-adoption in car dealerships deeply affects the way vehicles are bought and sold and will impact the future of the American economy. This report examines AI adoption in car dealerships, dealer sentiment towards AI tools, and future plans for AI adoption & spending.
The groundbreaking Unified Intelligence Engine will launch at NADA 2025.
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