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Digital AdvertisingPartnered with
Get automotive’s top digital marketing technology to drive more leads and close more sales.
Instantly generate hyper-targeted audiences.
Reach the right customer with the right ad every time with AI-generated audiences pulled from your first-party data.
Optimize your ads with machine learning.
Choose which campaigns you want to run on Google, Facebook and Instagram based on your dealership’s goals, and Fullpath’s AI will optimize performance and budget cross-channel in real-time.
Access hundreds of customizable ads.
Create unique ads for your dealership to promote new and used inventory, dealership services, trade-in programs and more.
Get analytic reports that speak your language.
Get understandable, real-time reports that break down every action taken by Fullpath to optimize your campaigns so you know how your money is being spent.
Fullpath's digital advertising is Stellantis certified and 100% co-op (T3AC) eligible!
Objectives
“The Nielsen Automotive Group has confidently partnered with Fullpath because of the knowledge of their team, and of course, because of their state-of-the-art Fullpath platform; the platform takes machine learning and marketing automation to the next level.”
Which types of PPC & digital advertising campaigns does Fullpath automate for your dealership?
Fullpath’s digital advertising works to automate effective social, search and display ad campaigns for dealerships. Using AI and machine learning, Fullpath instantly creates hundreds of hyper-specific audiences pulled from your dealership’s first-party data to use for your targeted ad campaigns. Fullpath then works around the clock to automatically optimize your ad spend to ensure your budget is bringing in leads.
Traditional Marketing Agency
Manual ad copywriting
Occasional manual budget shifts
Manual audience upload
End of campaign performance analysis
Fullpath Digital Advertising
Automated copy for search, social & display ads
24/7 cross-platform budget optimization
Automated hyper-specific audiences
Constant optimization to drive more leads
How It Works
Step 1
Data Integration
Fullpath integrates all of your dealership data sources including your inventory, CRM, and website data to create a comprehensive picture of your dealership.
Step 2
Ad Automation
Leveraging your data, Fullpath automatically segments audiences and creates hundreds of hyper-targeted ads optimized for quality leads in seconds.
Step 3
Multi-Platform Targeting
Fullpath publishes the ads across search, display, and social networks targeting shoppers and conquesting new traffic.
Step 4
Real-Time Optimization
Fullpath optimizes your ads around the clock, reallocating budgets and retargeting audiences. The AI identifies and prioritizes high-performing ads with zero manual interference.
Benefits of Automated PPC & Digital Advertising Solutions for Dealerships
Online car shopping has become increasingly popular, making your dealership’s digital advertising more important than ever before. Reaching your audiences online can help your dealership drive leads and increase revenues. While many dealerships opt to use traditional advertising agencies for their digital advertising needs, automated advertising offers dealers more effective, efficient, and practical solutions. With automated digital advertising, dealerships can improve the efficiency of their advertising by eliminating the need for human intervention, allowing dealers to get back
to what they do best: selling cars. Additionally, automated advertising can help dealers optimize their marketing efforts by creating hyper-targeted audiences and adjusting ad budgets according to real time performance to reduce wasteful ad spend. By leveraging the automated digital advertising tools offered by Fullpath, dealerships can improve the efficiency, accuracy and effectiveness of their digital advertising, resulting in an increase in qualified leads and ultimately, an increase in sales and long-term dealership success.
Online car shopping has become increasingly popular, making your dealership’s digital advertising more important than ever before. Reaching your audiences online can help your dealership drive leads and increase revenues. While many dealerships opt to use traditional advertising agencies for their digital advertising needs, automated advertising offers dealers more effective, efficient, and practical solutions. With automated digital advertising, dealerships can improve the efficiency of their advertising by eliminating the need for human intervention, allowing dealers to get back to what they do best: selling cars. Additionally, automated advertising can help dealers optimize their marketing efforts by creating hyper-targeted audiences and adjusting ad budgets according to real time performance to reduce wasteful ad spend. By leveraging the automated digital advertising tools offered by Fullpath, dealerships can improve the efficiency, accuracy and effectiveness of their digital advertising, resulting in an increase in qualified leads and ultimately, an increase in sales and long-term dealership success.
Our Story
Fullpath is dedicated to helping dealers build unforgettable customer experiences that create customers for life.
What started as a dream with a group of friends working out of a small Jerusalem apartment is now a growing tech company of top-tier engineers, data scientists, and world-class customer success managers dedicated to helping dealerships meet and surpass their sales goals every month.
FAQs
If I have Fullpath do I still need a marketing agency?
SEM agencies have three central functions: strategy building, creative development, and media buying. Fullpath does all three so as a dealer you could forgo an agency not just because you can run media, but also because Fullpath automatically generates creatives and is built around coverage strategies.
How does Fullpath’s budget allocation work?
Fullpath builds audiences using advanced targeting techniques so that only the most relevant and likely to convert users see your ads. This is done in order to maximize your marketing spend and make the most of your budget. Fullpath’s digital marketing AI knows how to measure each shopper based on the likelihood they will become a lead. Fullpath then calculates how much to invest in “buying” that lead.
Does Fullpath use Smart Bidding?
Fullpath campaigns within Google and Facebook utilize Smart Bidding strategies. Google campaigns are set to “Maximize Conversions,” which is a Smart Bidding strategy that automatically sets keyword bids to help get the most conversions for your campaign. On Facebook, Fullpath uses “Campaign Budget Optimization (CBO),” which automatically manages your campaign budget across ad sets to get you the overall best results.
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