Walser Honda Saw a Dramatic Increase in Leads Despite Covid-19 Shutdowns with Fullpath

Marketing Automation Tech = Efficient Ad Spend 

As a forward- thinking dealership, Walser Honda of Minneapolis, Minnesota made the switch from traditional marketing methods to fully automated marketing operations with Fullpath in early 2020. This meant that when the Covid-19 pandemic hit the US, Walser Honda was already well positioned to weather the storm. 

Driving Leads with AI-powered Ad Campaigns

Fullpath, automotive’s leading Customer Data and Experience Platform (CDXP) worked to unite Walser Honda’s siloed first-party data sources into one centralized location. The CDXP then orchestrated that data, creating AI-powered ad campaigns for hyper-specific automated audiences that were directly pulled from the dealership’s data. Fullpath then optimized the ads in real time to ensure the campaigns were targeting high-intent, qualified shoppers. 

When using Fullpath’s digital advertising, Walser Honda saw a whopping 153% increase in leads and a 64% increase in leads when comparing 2019 to 2021. This significant shift in numbers, despite pandemic shutdowns, was directly related to the shift in the dealership’s SEM strategy from traditional marketing to automated marketing with Fullpath.

Peak Performance with Fullpath 

“Fullpath’s ability to automatically update Google ads with our VIN-specific special offers, target the most relevant shoppers, and convert these clicks on our website is just incredible,” says Colton Ray, CMO of Walser Automotive Group. “The performance of the product is off the charts. If you want to save time, spend your ad dollars more efficiently and create more quality leads, I’d highly recommend Fullpath’s digital advertising solution.”