In the era of artificial intelligence and Customer Data Platforms, we should be not only reducing the amount of manual work for enterprise group managers, but gaining better, clearer insights to what’s really going on across every rooftop.
Dealers can leverage their first-party data to engage potential buyers and bolster sales to help navigate this storm. Customer Data Platforms (CDPs) can assist dealers in leveraging their existing shopper data to target the right customers with the right messaging, whether it involves OEM-specific deals within the 30-day exemption period for clarity or encouraging additional sales before that period ends.
Unlike other ‘Ups,’ ‘Data Ups’ represent an opportunity for dealerships to activate their first-party dealership data to proactively engage in-market, high-potential opportunities rather than only focusing on lead engagement.
The accessibility of artificial intelligence (AI) offers an important opportunity for dealerships to take a step into the future by enhancing their marketing strategies and customer…
AI-adoption in car dealerships deeply affects the way vehicles are bought and sold and will impact the future of the American economy. This report examines AI adoption in car dealerships, dealer sentiment towards AI tools, and future plans for AI adoption & spending.
The groundbreaking Unified Intelligence Engine will launch at NADA 2025.
Fullpath is currently only servicing car dealers in the US and Canada. Please feel free to explore the additional resources available on our website.
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