Fullpath is proud to partner with top OEMs to bring our powerful Customer Data and Experience Platform (CDXP) to forward-thinking dealerships across the country.
Fullpath helps dealers consolidate and leverage their first-party data to create smart, effective, revenue driving omni-channel marketing strategies.
“Our ramp-up with Fullpath exceeded my expectations and has dramatically improved our website’s efficiency both with sales and service conversions.”
With Fullpath’s automated digital advertising, you can instantly create hundreds of AI-powered ads that automatically optimize your budget in real time to bring in more leads.
Strategically drive hyper-relevant, shopper-quality traffic to your challenging VDPs to get your at-risk VINs seen and sold.
Turn your cold leads into shoppers by instantly generating hyper-personalized and timely email campaigns for every lead.
The CDXP takes siloed, disjointed dealership data and connects it into one organized, cohesive system. This is the best way for dealerships to keep their businesses productive and in line with customer expectations today. When your first-party data is connected, you can leverage the machine learning, artificial intelligence, and predictive analytics provided by the CDXP to make data-driven decisions for marketing, sales, and other departments.
There are several clear benefits for dealerships using a CDXP: 1. Dealership marketing teams can reclaim their time and put their energy toward the more creative and strategic elements of the job. 2. Sales teams can stop logging into multiple dashboards and view one, unified shopper entity with all contact details and vehicles of interest. 3. Customers will experience consistent messaging, be served relevant ads, timely emails, and engage with targeted onsite offers which all reflect the most up to date information from your dealership.
Fullpath’s CDXP connects your dealership’s website, inventory, CRM, OEM offers, dealership offers, Google search and display ads, and your Facebook ads. Once your data sources are connected, the CDXP turns the consolidated data into marketing action that translates into a seamless customer shopping experience.
Convert more leads for your Toyota dealership by sending personalized engagements to your website visitors.
Using predictive algorithms and machine learning, Fullpath sends relevant and timely engagements to your website visitors to drive conversions.
Stop wasting time uploading and updating your monthly Toyota specials. Optimize your dealership operations with Fullpath’s dealer offer optimization technology.
Using machine learning, Fullpath’s chatbot can reply to messages from your website visitors within 10 seconds, minimizing frustration and allowing you to provide top tier service every time.
“There’s a way to take all this siloed information that is coming from various sources, aggregate it, actually do something with it, and weaponize it.”
Insert the Fullpath code snippet in your website header and begin gathering the data needed to create hyper-personalized experiences.
Once the code has been implemented, Fullpath begins tracking and analyzing your website traffic to gather data and create clear shopper flows.
Fullpath uses the data to present timely, non-disruptive, intent driven engagements to your website visitors to encourage conversions.
View highly detailed reports on Fullpath’s onsite performance including onsite engagements and conversions through your dashboard.
Yes. Dealerships can opt to receive an email notification or an SMS every time a lead converts, allowing you to take swift action. Additionally, you can opt to receive real-time text messages and/or a daily digest email with leads that visited the dealer’s website for the first time after a prior conversion. This helps highlight valuable leads who are back on site after demonstrating prior interest, and a good time to follow up with those leads. This helps dealers immediately identify in-market and “hot” leads to prioritize for follow up and get closer to the point of sale.
Every dealership employee with access to the Fullpath dashboard may login and view real-time data about onsite performance.
Fullpath is a proud participant of Dealer.com’s Integrated Partner Program. With Fullpath’s website optimization, dealers using Dealer.com have seen significant improvement in website performance across all OEMs including increases in leads, improved conversion rates, and sales figures. Fullpath improves the user experience with easy-to-use CTAs and forms that integrate seamlessly with your existing site and provides shoppers with personalized experiences, without being disruptive to the shopper.
Leverage your Maserati dealership’s first-party data to create seamless, personalized shopping experiences that keep customers coming back with the industry’s leading CDXP.
Instantly automate hundreds of AI-powered search, social and display campaigns that are optimized cross-platform to drive leads for your dealership with Fullpath Digital Advertising.
Turn cold leads into shoppers with hyper-targeted, personalized lead nurture campaigns to generate a new stream of revenue for your dealership with Fullpath Audience Activation.
Strategically drive shopper quality traffic to your challenging VDPs so you can get them seen and sold with Fullpath VINs-Acceleration.
Automatically deploy non-disruptive website engagements driven by shopper intent to drive leads for your dealership with Fullpath Website Engagement.
Provide instantaneous, dealership-specific answers in conversational tones to incoming questions on your website with Fullpath ChatGPT.
Engage shoppers with targeted messages based on their equity status to bring them back into the dealership to make their next purchase with Fullpath Equity.
CDXPs take siloed, disjointed dealership data and connect it into one organized, cohesive platform. This is the best way for dealerships to keep their businesses productive and in line with customer expectations today. When your first-party data is connected, you can leverage the machine learning, artificial intelligence, and predictive analytics provided by the CDXP to make data-driven decisions for marketing, sales, and other departments.
There are several clear benefits for dealerships using a CDXP: 1. Dealership marketing teams can reclaim their time and put their energy toward the more creative and strategic elements of the job. 2. Sales teams can stop logging into multiple dashboards and view one, unified shopper entity with all contact details and vehicles of interest. 3. Customers will experience consistent messaging, be served relevant ads, timely emails, and engage with targeted onsite offers which all reflect the most up to date information from your dealership.
Fullpath’s CDXP connects your dealership’s website, inventory, CRM, OEM offers, dealership offers, Google search and display ads, and your Facebook ads. Once your data sources are connected, the CDXP turns the consolidated data into marketing action that translates into a seamless customer shopping experience.
Optimize your Subaru dealership’s digital advertising strategy with smart, AI-powered paid search, social and display ad campaigns.
Leverage your dealership’s first-party data to automatically generate hyper-specific audiences based on customer behavior, needs and preferences.
Fullpath’s AI works around the clock to optimize your ad budgets across multiple platforms and support lead driving campaigns so you get the most out of your advertising dollars.
Instantly generate dealership specific, personalized ad copy and creatives for each of your audiences at scale to provide value for your shoppers at every touchpoint.
Fullpath leverages dynamic audience suppression techniques to ensure you are always reaching your shoppers with relevant and timely messaging, wherever they are on their shopper journey.
Leverage Fullpath VINs-Acceleration to drive hyper-relevant, shopper-quality traffic to your challenging VDPs using compelling campaigns, and strategic bidding on multiple ad networks.
Manual ad copywriting
Occasional manual budget shifts
Manual audience upload
End of campaign performance analysis
Automated copy for search, social & display ads
24/7 cross-platform budget optimization
Automated hyper-specific audiences
24/7 optimization to drive more leads
Our marketing costs have come way down – our Cost Per Lead (CPL), our Cost Per Click (CPC) – all the key metrics that we look at have come down through [Fullpath’s] automation and integration.
Fullpath integrates all of your dealership data sources including your inventory, CRM, and website data to create a comprehensive picture of your dealership.
Leveraging your data, Fullpath automatically segments audiences and creates hundreds of hyper-targeted ads optimized for quality leads in seconds.
Fullpath publishes the ads across search, display, and social networks targeting shoppers and conquesting new traffic.
Fullpath optimizes your ads around the clock, reallocating budgets and retargeting audiences. The AI identifies and prioritizes high-performing ads with zero manual interference.
Fullpath is dedicated to helping dealers build unforgettable customer experiences that create customers for life.
What started as a dream with a group of friends working out of a small Jerusalem apartment is now a growing tech company of top-tier engineers, data scientists, and world-class customer success managers dedicated to helping dealerships meet and surpass their sales goals every month.
We just need a few more details so we can personalize your demo.
We just need a few more details so we can personalize your demo.
Meet Fullpath 
