3 Ways a CDXP Can Streamline Your Dealership’s Digital Advertising 

In today’s market, the competition is fierce and the margins are tight which means your dealership cannot afford to simply pour money into digital advertising campaigns and hope for the best. You need to be focusing your energies on refining your audiences, creating effective campaigns, and optimizing your ads from graphics to budget in order to win more business and stay ahead of the competition. 

We know – easier said than done. 

But, what if we told you there is a (not so) secret weapon that can help you streamline your dealership’s digital advertising and drive leads all while saving you time, effort, and money? 

Customer Data and Experience Platforms (CDXP) are designed to help dealers do exactly that. CDXPs are AI-powered platforms that enable dealers to leverage their first party dealership data to improve their marketing efforts and gain a competitive edge. 

Let’s take a closer look at some of the ways a CDXP can help you streamline your digital advertising efforts and take your dealership’s campaigns to a whole new level. 

Automated Ad Audiences

If your dealership is still working with traditional marketing methods, your first step in creating an ad campaign is likely to determine the audience you are trying to reach. Once you have chosen your target audience, you likely need to spend hours upon hours pouring over data that may or may not be accurate or up to date in order to manually build the audience for your campaign. 

One of the most valuable features of a CDXP is its ability to automatically segment your audience based on demographics, interests, and previous engagements with your dealership. CDXPs are designed to unify all of your siloed dealership data sources – this includes your website, CRM, social media, ad data, website analytics and more. Once all of your data has been unified, the CDXP uses that bank of information to automatically segment your dealership shoppers into hyper-specific audiences based on the most accurate and up-to-date data available.

In short, CDXPs remove the legwork and the guesswork from audience building so that your ads reach the right people with the right messaging, ensuring you can get the best possible results out of your campaigns. 

Automated Ad Creatives and Texts

Creating compelling advertising campaigns is a time-consuming process that demands a lot of resources. It also requires in-depth market research so you can better understand your audience, data analysis so you know what images will work best, and a high level of creativity to craft compelling and engaging messaging for your dealership’s target market. The good news is that CDXPs are designed to help you get your campaigns up and running faster than ever before by streamlining the process using AI.

After segmenting your shopper data into specific audiences, the CDXP instantly generates hundreds of  hyper-targeted, personalized search, social, and display ad campaigns complete with graphics and ad texts to promote your dealership’s new and used inventory, dealership services, trade-ins and more. 

The best part? CDXP generated campaigns are omni-channel which means that, if a shopper clicks on an ad from your dealership on social media, the ad will direct them to a customized landing page that directly reflects the messaging they saw in the initial ad. So, if your shopper clicks on an ad featuring a deal on a specific VIN, they will be instantly directed to a personalized landing page featuring the same offer, ensuring your dealership provides a seamless customer experience. 

Continuous Ad Budget Optimization 

With traditional marketing methods, you likely monitor your ads manually and occasionally move around your budgets to different campaigns based on analytics and audience behavior. With a CDXP, the guesswork and manual budget shifts come to an end.  

Utilizing advanced analytics and machine learning, a CDXP monitors your ad campaigns around the clock, optimizing your campaigns for leads to ensure you are getting as much ROI as possible with the budgets you have allocated. 

The CDXP works to identify the most effective advertising channels to maximize the impact of your advertising efforts. If it finds that one channel is proving more effective than another, the CDXP will automatically – with no need for human intervention –  reallocate your ad budgets in real time to bring in more leads. That means that, if there is a sudden spike in social media activity and your social ads are performing significantly better than your display ads, the CDXP will instantly shift more of your ad budget to your social media campaigns to ensure you are getting the most out of your marketing dollars. By constantly refining your campaigns in this way you can ensure your budget is being well spent. 

Optimize Your Dealership Marketing with Fullpath

Fullpath, automotive’s leading Customer Data and Experience Platform, aims to help dealers consolidate and leverage their first-party data to create seamless, omni-channel marketing campaigns to provide customers with a unique, personalized shopping experience.

Fullpath’s digital advertising works to automate effective social, search and display ad campaigns for your dealership. Using AI and machine learning, Fullpath instantly creates hundreds of hyper-specific audiences pulled from your dealership’s first-party data to use for your targeted ad campaigns. Fullpath then works around the clock to automatically optimize your ad spend to ensure your budget is bringing in leads.

To learn more about how Fullpath can help elevate your dealership, reach out to us at get.started@fullpath.com.