# Fullpath

> Fullpath’s CDP and AI ecosystem unifies fragmented data so every workflow, channel, and AI agent works together, making dealership staff more productive and marketing spend more efficient while building customer loyalty\.

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## Pages
- [OEM \- BMW MINI \- October 2026](https://www.fullpath.com/oem-program/bmw-mini/)
- [OEM \- GM \- May 2026](https://www.fullpath.com/oem-program/gm/)
- [OEM Program \- May 2026](https://www.fullpath.com/oem-program/)
- [Home \- January 2026](https://172.26.4.94/)
- [Legal and Trust](https://www.fullpath.com/legal-and-trust/)

## Posts
- [15 Dealership Marketing Best Practices for Email, SMS, and Ads](https://www.fullpath.com/blog/15-dealership-marketing-best-practices-for-email-sms-and-ads/): Email remains one of the highest\-ROI channels in automotive retail, but inboxes are noisier than ever\. When it comes to getting shoppers to actually open your messages, the difference comes down to your subject lines, specifically, stripping away artificial "marketing speak" and writing like a real person sharing a compelling offer\. Here are the subject line strategies that consistently drive top open rates\.
- [Best AI Lead Follow\-Up Solution for Car Dealerships](https://www.fullpath.com/blog/best-ai-lead-follow-up-solution-for-car-dealerships/): AI lead follow\-up for car dealerships is the use of artificial intelligence to automatically respond to, nurture, and re\-engage dealership leads across email, SMS, and phone calls, from the moment an inquiry arrives until the shopper visits the showroom\. The defining word is follow\-up: rather than sending one quick reply and stopping, AI follow\-up carries the conversation forward over days and weeks, adjusting to shopper behavior\.
- [The Best CRM for Car Dealerships in 2026 \(And Why Most of Them Are Obsolete\)](https://www.fullpath.com/blog/the-best-crms-for-car-dealerships-in-2026-and-why-most-of-them-are-obsolete/): The tools that powered the last decade of automotive sales are officially hitting an architectural ceiling—and it’s costing your dealership more than just time\.
- [What Is the Best AI Marketing Platform for Car Dealerships?](https://www.fullpath.com/blog/best-ai-marketing-platform-car-dealerships/): A point tool solves one slice of the problem, like an AI chatbot, AI ad optimizer, or AI email sender, but operates on its own\. A platform provides the whole marketing operation on one foundation, so the AI can see and act on everything at once\. The best AI marketing platform for car dealerships isn't the tool with the most impressive single feature; it's the one that unifies the most of your marketing under one intelligent, data\-driven roof\.
- [How Fullpath Simplifies Consent Management](https://www.fullpath.com/blog/how-fullpath-simplifies-consent-management/): When a shopper opts out, that decision flows into the Hub where it's unified with everything Fullpath knows about that shopper, including their identity across your systems, their channel preferences, and their communication history\. Then it syncs back to your marketing tools as well as any other connected vendors via APIs\. No manual export\. No import delays\. No suppression list management\. No manual export, import delays, or suppression list management\. The enforcement happens at send time, built into your marketing execution\.

## Feature Releases
- [Offer Settings Shortcut]()
- [Xtime Service Booking from Email \& SMS]()
- [Archive Audiences and Activation Filter]()
- [Configurable Sync Time]()
- [Competitor List Numerical Limit]()

## Data Insights
- [Some OEMs are ramping up ad spend, others are tapping the brakes\.]()
- [Certified pre\-owned \(CPO\) is having a moment\.]()
- [Performance Max isn’t a test budget anymore\.]()
- [Over 34% of dealer website chats happen after hours\.]()
- [The AI chatbot might be the best thing that ever happened to fixed\-ops\.]()

## Case Studies
- [How Mandal Buick GMC Achieved a 46% Shopper Reply Rate with Fullpath’s Lead Handling Agent](https://www.fullpath.com/case-studies/how-mandal-buick-gmc-achieved-a-46-shopper-reply-rate-with-fullpaths-lead-handling-agent/): "We've had good responses from \[our Lead Handling Agent\] and she's been scheduling a ton of appointments\."
- [How Arapahoe Kia Used Fullpath’s CDP and Omni Agent to Uncover a Critical Sale ](https://www.fullpath.com/case-studies/how-arapahoe-kia-used-fullpaths-cdp-and-omni-agent-to-uncover-a-critical-sale/): See how Fullpath's Omni Agent helped a dealership reach their sales goals with a same day deal\.
- [How Mtn\. View Hyundai Achieved a 41% Close Rate with Fullpath’s Lead Handling Agent](https://www.fullpath.com/case-studies/how-mtn-view-hyundai-achieved-a-41-close-rate-with-fullpaths-lead-handling-agent/): See how Fullpath's Lead Handling Agent helped the dealership transform how they engaged shoppers at scale\.
- [How Motor City Buick GMC Achieved a 57x ROI with Fullpath Audience Activation](https://www.fullpath.com/case-studies/how-motor-city-buick-gmc-achieved-a-57x-roi-with-fullpath-audience-activation/): Motor City Buick GMC partnered with Fullpath to put the customer at the center of every engagement and successfully generated over half a million dollars in attributed sales in just a few month\. 
- [How Fullpath’s Urban Science Integration Helped These Dealers Turn Defections into New Streams of Revenue](https://www.fullpath.com/case-studies/how-fullpaths-urban-science-integration-helped-these-dealers-turn-defections-into-new-streams-of-revenue/): Fullpath’s integration with Urban Science brings dealers daily sales and defection data to provide total transparency into vehicle purchases across both same\-brand and competitive dealerships\.

## Webinars
- [Activation Channels Part Two: Data Ups Deep Dive](https://www.fullpath.com/webinars/activation-channels-part-two/): Fullpath's Post Sales Marketing team joins forces with Lorenz Delaney, Customer Enablement Manager to deep dive into part two of the Activation Channels series\.
- [Activation Channels Part One: Moving Beyond the List](https://www.fullpath.com/webinars/activation-channels-part-one/): Fullpath's Post Sales Marketing team joins forces with Lorenz Delaney, Customer Enablement Manager at Fullpath, as he walks through activating your audiences effectively \& efficiently\.
- [The Future of Dealership Offers: How Automation Powers Perfect Promotions](https://www.fullpath.com/webinars/the-future-of-dealership-offers/): In this 30\-minute insider session on Fullpath’s game\-changing acquisition of Fuse Dynamic Payments Mike Colacchio \(CRO, Fullpath\), Kieffer Prestwich \(GTM Program Manager, Fullpath\), and Colton Ray \(VP, Walser Automotive Group\) reveal how this integration will revolutionize dealership operations\. Get ready to see the future of dealership offers, where real\-time pricing, rebates, incentives, and financing offers can supercharge shopper experiences and drive next\-level profitability\.
- [Demand Gen and the Future of Google’s AI in Automotive](https://www.fullpath.com/webinars/demand-gen-and-the-future-of-googles-ai-in-automotive/): Fullpath’s Product Manager Yoni Teitz and Head of Post Sales Marketing Rebecca Kurtz deep dive into Google’s Demand Gen ad campaigns and the future of AI\-powered digital advertising\.
- [Making Sense of Shopper Behavior in your CDP](https://www.fullpath.com/webinars/making-sense-of-shopper-behavior-in-your-cdp/): Not all shoppers are created equal—and treating them like they are is costing you sales\. In this session, Shayne Kirby, Fullpath CSM and CDP expert, shows how to use your CDP to spot high\-intent shoppers and react faster to known shopper opportunities\. Learn how to turn shopper behavior into actionable insights\. Perfect for automotive marketing and sales leaders\.

## Podcasts
- [How can I prevent AI from taking over my job?](https://www.fullpath.com/podcasts/how-can-i-prevent-ai-from-taking-over-my-job/)
- [Are Gen\-Z right about influencer marketing?](https://www.fullpath.com/podcasts/are-gen-z-right-about-influencer-marketing/)
- [Can AI improve efficiency without risking jobs?](https://www.fullpath.com/podcasts/can-ai-improve-efficiency-without-risking-jobs/)
- [Is it possible to provide personal experiences with one\-size\-fits\-all solutions?](https://www.fullpath.com/podcasts/is-it-possible-to-provide-personal-experiences-with-one-size-fits-all-solutions/)
- [Does your dealership have a ‘what if’ strategy?](https://www.fullpath.com/podcasts/does-your-dealership-have-a-what-if-strategy/)

## News
- [VinSolutions announces integration of Fullpath into CRM](): Cox Automotive recently announced the integration that will be made available for customers by the end of the year\.
- [Cox Automotive’s VinSolutions embeds Fullpath’s AI\-powered customer data platform directly into mutual clients’ CRM](): All mutual Fullpath and VinSolutions clients will have an embedded Customer Data Platform \(CDP\) with AI insights built in, powered by Fullpath technology\.
- [Who's really in Control? The Psychology of Letting AI Help Run Your Dealership](): True AI adoption goes beyond simple implementation into a psychological experiment on who actually runs the store\.
- [How AI Agents Are Changing Dealership CRM with Fullpath](): Fullpath's Ilana Shabtay explains why clean customer data is the foundation for AI success and how AI\-powered CRM technology is helping dealerships work smarter\.

- [Q\&As with 2026 Women in Retail: Christina Rosenbach of Fullpath](): Auto Remarketing is recognizing the 2026 Women in Retail honorees, including Fullpath's Chief Customer Officer, Christina Rosenbach\.

## Videos
- [Omni in Action](): Discover OmniAI, the ultimate dealership wingman\! 🚀 Whether you're prepping for meetings or hunting new leads, Omni puts the power of instant, data\-driven insights right at your fingertips—helping you close deals faster and smarter\.
- [Agents in Action](): Watch along to see how the Fullpath team created an agent in under 15 minutes to help dealership salespeople prepare for their meetings\. These agent\-building capabilities are becoming a reality across all dealership floors\.
- [Building an Agent Eco\-System](): Learn how an agent eco\-system can change the way we operate at dealerships and contribute to time\-saving tasks, enabling the employees at the dealership to work more efficiently and effectively\.
- [Introduction to AI Agents](): In this video we'll cover the impact AI agents can have on the automotive industry and how you as a dealer should be preparing for the agentic era that is upon us\.
- [Introducing Fullpath's Agent Cafe](): AI agents are the future of dealerships, working behind the scenes to support your team across sales, service, and more\. Discover how Fullpath's Agent Cafe lets you explore, meet, and integrate AI agents into your dealership workforce for a smarter, hybrid approach\.

## Categories
- [Uncategorized](https://www.fullpath.com/blog/category/uncategorized/)

## Tags
- [personalization](https://www.fullpath.com/blog/tag/personalization/)
- [genai](https://www.fullpath.com/blog/tag/genai/)
- [lifetime value](https://www.fullpath.com/blog/tag/lifetime-value/)
- [digital advertising](https://www.fullpath.com/blog/tag/digital-advertising/)
- [generative artificial intelligence](https://www.fullpath.com/blog/tag/generative-artificial-intelligence/)

## Resources Tags
- [Shopper Views](https://www.fullpath.com/resources-tag/shopper-views/)
- [Data Lake](https://www.fullpath.com/resources-tag/data-lake/)
- [Website Engagement](https://www.fullpath.com/resources-tag/website-engagement/)
- [Audience Activation](https://www.fullpath.com/resources-tag/audience-activation/)
- [VINs\-Acceleration](https://www.fullpath.com/resources-tag/vins-acceleration/)

## Optional
- [Sitemap index](https://www.fullpath.com/sitemap_index.xml)