David Hobbs Honda Transformed Their Website Experience and Lead Quality with Fullpath 

The Lead Quality Conundrum 

Generating quality leads is not as simple as setting up a dealership website. Your website needs to provide an excellent customer experience to encourage your leads to convert, and ultimately, to close a sale. 

The team at David Hobbs Honda found that their incoming leads were of poor quality, with many converting leads leaving false information or failing to show up for their appointments. The sales team struggled to differentiate between the leads to determine which inbounds were serious, relevant leads, and which leads were nothing more than spam. 

Website Engagement and Experience Matters  

From a customer perspective, their on-site experience was difficult to navigate. The website felt cluttered and their conversion forms were often intrusive and not user friendly. The David Hobbs team understood that, by optimizing their website and improving the online customer experience, they could bring in more quality conversions  that would drive revenues and increase sales. 

Onsite Intelligence for Improved Customer Experiences 

David Hobbs Honda implemented Fullpath’s website engagement solution to transform their website shopping experience. Instead of trying to aggressively capture lead information, Fullpath uses artificial intelligence and predictive analytics to make real-time decisions on what to present to each website visitor. The onsite tool matched the David Hobbs branding and fit seamlessly into their already functioning website, transferring all incoming lead data directly to their dealership’s CRM. 

With the implementation of the Fullpath, David Hobbs Honda quickly saw an uptick in the quality of their leads. The sales team was empowered to follow-up with potential customers with data rich profiles built by Fullpath for every lead based on their shopper behavior. 

Creating Quality Experiences to Drive Quality Leads 

By improving their onsite customer experience with relevant, targeted messaging, David Hobbs Honda saw a 64% show rate for scheduled appointments, with nearly 40% of those appointments resulting in a closed sale.