David Dodge Cut Down on Vendor Costs and Exceeded Business Goals with Fullpath

So Many Vendors, So Little Time

Many dealerships face the same issue – they have too many vendors performing different functions based on different data which can often create more work for the dealership staff than it saves. David Dodge in Glen Mills, Pennsylvania, had separate vendors handling SEO, SEM, social media, and data mining, which cost a lot, not only in vendor fees, but in the extra man hours it took to keep up with the different moving parts. 

From a Variety of Vendors to a Centralized System 

By switching to Fullpath, automotive’s leading Customer Data and Experience Platform (CDXP), David Dodge not only made the shift from traditional to automated marketing, they also cut back significantly on vendor costs by getting all of their marketing needs handled in one place. With just one vendor to pay and one vendor to speak to, David Dodge was able to boost their marketing processes while saving time and money. 

Exceeding Business Goals with Fullpath

Within a few months of making the shift to Fullpath, David Dodge saw a significant increase in leads and a higher than expected close rate. 

Using the same budget they had allocated for traditional marketing, Fullpath helped the dealership exceed their business goals by generating a 382% increase in leads and an 81% decrease in Cost Per Lead (CPL). The quality leads brought in by Fullpath also resulted in an 18% close rate for David Dodge, exceeding all expectations. 

Automation Based on Business Goals  

David Dodge utilized the Business Goals feature where dealers can layer their business goals into Fullpath’s marketing automations. The dealership chose “Inventory Boosting” in order to clear all 2019 vehicles off their lot. Fullpath successfully brought in leads for those specific vehicles, enabling the dealership to meet their goals. 

“Every time I give them a challenge, they seem to match it so I can tell you unequivocally that partnering with Fullpath was the right decision for my business and ultimately for my brand,” said Kelleher.